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 Leading the way in sales and marketing operational excellence

70 Fathoms are the hub of knowledge and the best source of advice for the world’s leading sales and marketing operations practitioners.

Through our consulting and membership services, we offer unparalleled expertise in sales and marketing processes, technology and structures. We work hard to help our clients and members achieve their business goals through sales and marketing operational excellence. If you are thinking about how you can improve your sales and marketing efficiency and effectiveness, through better use of technology, process and team structures, we can help. Contact us for more information or read more here.

 Marketing and sales operations news

Marketo Rapid Growth Continues
Marketo, was one of the fastest growing marketing automation providers last year with revenue growth of over 120% in 2011 and nearly doubling its number of employees. Reflecting the trend observed by 70 Fathoms, CRM is splintering into specific sales and marketing solutions and succeeding by specialising.

Top Sales Awards
We noticed with interest that Top Sales Awards had three different categories for Best Selling Tool (winner: Amacus), Sales Productivity Tool (winner: One Source) and CRM Solution (winner: Salesforce). So if you thought just one application was all you needed, think again. The pros are mixing it up.

Ogilvy Study Reveals Value of Social Media in Marketing
Findings show: 1. Social media directly linked to increased sales, 2. Integrating it with other channels matters, 3. Social media is one of the most impactful channels on spend and consumption, 4. Social media exposure is directly linked to brand perception, 5. Brand exposure in social media is low. In short, if you're not on social media, you really should be, especially but not only for B2C.